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And be sure to read the following message from our incoming UNB president

June 3, 2009

To: The UNB Community
From: Eddy Campbell, President Designate
Re: Invitation to participate in Strategic Planning

First, I wish to thank President John McLaughlin for the opportunity to communicate directly to the UNB community and to take on the task of leading a new strategic planning process. An updated strategic plan will take us towards our place as one of the best universities in Canada. The plan and the process involved in making it will allow all of us to understand what we need to do to get there.

It will build on our past successes and new plans already underway, and identify the strengths within all of our units, faculties and departments. A better understanding of ourselves is necessary if we are to reach our full potential. Such an understanding must be built on a foundation of communication. To that end, we will be distributing two surveys to help inform our process. The first survey will be distributed this month to deans and also directors who serve on Directors Plus and the Saint John Vice-President’s Advisory Council. Another survey, designed for the entire UNB community, is planned for early fall. To be successful in this enterprise, we will need your help and cooperation: please begin your participation in the planning process by completing the surveys.

These surveys have been designed to take us towards an intimate understanding of all operations, research and academic interests at the University of New Brunswick. A comprehensive snapshot of the UNB today will provide necessary guidance as we build the UNB of tomorrow.

The development of a strategic plan is a large undertaking. Ours will be guided by a steering committee representative of the university community. We are still involved in finalizing its membership and will make an announcement in due course. In the meantime, however, the executive committee of this steering committee is composed of: Greg Kealey (Provost and Vice-President, Research); Dan Murray (Vice President, Finance and Corporate Services); John Johnson (Acting Assistant Vice-President, UNB Saint John); and myself as chair. Staff who will support this include: Steve Strople (University Secretary); Melissa Dawe (Special Project Manager); Dominic Blakely (Executive Assistant to the President); Cynthia Goodwin (Director, Communications & Marketing); and Andrew Gaudes (Associate Dean, International-Business Administration, UNB Fredericton). Others will be added as the process unfolds.

We plan on regular two-way communications throughout this process. I – and others – will be speaking regularly with representatives from all sectors of UNB life including students, faculty, staff, alumni, friends, our host communities and others. A website will be developed as the virtual home for the strategic planning process.

Meanwhile, members of the university community can email any questions or comments to Melissa Dawe, Special Project Manager, at You should feel free to discuss the process with members of the steering committee executive or any member of the University Management Committee.

Finally, let me take this opportunity to express my gratitude to the many members of the UNB community who have taken the time to write and to speak to me with warm words of welcome. Thank you. I look forward to getting to know all of you soon.


Eddy Campbell
President Designate


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