Discovered this blog post about Meritus while following a pingback, which offers an explanation of why a for-profit company would target an area of declining enrolment for its venture:
By setting up a new brand in Canada, rather than further extending the Phoenix brand, which is intimately tied to the U.S., Apollo can leverage the strength of the Canadian brand in higher education markets, like China, that are growing at a much faster clip than in North America. Moreover, the tuition being charged by Meritus competes favourably with fees for international students charged by Canada’s public universities (normally 250% greater than domestic tuition)
Wonder if the Canadian government will get royalties for the exploitation of its “brand”?
Didn’t think so.